Ever wonder why some websites appear at the top of Google’s search results while others are buried on page two- or worse, page ten? It’s all about SEO (Search Engine Optimization). Google uses hundreds of factors to decide where your website should rank on the Search Engine Results Page (SERP). You’re not alone if your website isn’t ranking well, so don’t stress. I’m here to explain the cause and demonstrate how to resolve it.
Why Do Some Websites Rank Higher Than Others?
Google has one job: to show you the best websites for your search. Websites that rank higher on SERP do a few things really well, like having great content, fast loading speeds, and being mobile-friendly. But what about the sites that don’t make it to the top? They often miss these crucial points.
For example, Google prefers websites with user-centric high-quality content, high-quality backlinks, and links from other trusted sites. According to Moz, websites with high-quality backlinks rank 3.8 times higher on average than those without. On the flip side, if your site has broken links, spammy content, or takes forever to load, Google won’t rank it as high.
So, how do you fix these problems? Let’s break down what makes your website rank higher and what drags it down.
What Makes Your Website’s Ranking Go Up or Down?
Things That Boost Your Website’s Ranking-
- Fresh Content: Websites that regularly update their blogs or pages rank higher. According to Search Engine Journal, 47% of top-ranking websites update their content frequently.
- Mobile-Friendliness: Over 50% of web traffic comes from mobile devices (Statista). If your site looks great on phones and tablets, Google rewards you.
- Page Speed: Fast websites keep users happy. Think with Google reports that a 1-second delay in loading can reduce conversions by 7%.
- Backlinks: High-quality backlinks from trusted websites improve your credibility and ranking.
Things That Hurt Your Website’s Ranking-
- Slow Loading Speed: According to Google Research, most people will abandon a website that takes more than three seconds to load.
- Copyrighted or Thin information: Google penalizes websites that include copyrighted or low-quality information.
- Keyword Stuffing: Using too many keywords looks unnatural and can result in penalties.
- Broken Links: Links that lead to “404 errors” frustrate users and signal poor website maintenance.
By focusing on the things that help your site and fixing the ones that hurt, you can climb higher on SERP. Up next, let’s look at how to tackle these problems step by step!
How to Fix Your Website’s Ranking on SERP
If your website isn’t ranking well, don’t panic. Below, we’ll break down everything you need to do to climb the ranks, one step at a time. Let’s get started.
Step 1: Improve Your Website’s Speed
Slow websites are disliked by everyone, including Google. If your website takes too long to load, visitors will leave without having read your content. This is called a “bounce,” and a high bounce rate tells Google your site isn’t good.
Make sure you check the speed of your website regularly. You can use tools like Google PageSpeed Insights to check the speed of your website both on mobile devices and desktops. If it’s slow, optimize your images, remove unnecessary plugins, or switch to a better hosting provider. Studies from Think with Google show that websites loading within two seconds have a much higher chance of keeping users.
Step 2: Avoid Keyword Stuffing
Keywords help to inform search engines of what you are discussing, yet keyword stuffing is more likely to harm you than to help you. Keyword stuffing creates unnatural-looking material that can get you in trouble with Google, lowering your rank instead of raising it.
Avoid packing keywords in every sentence; instead, incorporate your keywords naturally into the content, meaning you should put the appropriate keywords in places where they naturally fit in. Ahrefs or Google Keyword Planner can help you get that just-right keyword ratio to provide informative, readable, and SEO-friendly material.
Step 3: Make Your Website Mobile-Friendly
More than 50% of people use their phones to browse the internet (Statista). You’ll lose a lot of organic traffic and search engine rankings if your website isn’t responsive.
Any screen size may be accommodated with a mobile-friendly website. Check whether your website is responsive for a smartphone. If it’s not, update your design to make sure everything looks good on small screens.
Step 4: Add High-Quality Content
Content is king. Google loves websites with helpful, original content. If your site has poorly written, short, or copied content, it won’t rank well.
Focus on writing blogs, articles, or guides that answer people’s questions. For example, if your website is about fitness, write articles like “5 Easy Exercises for Beginners.” Google will see your site as valuable, which helps your ranking.
Step 5: Get Backlinks from Trusted Websites
Backlinks are like recommendations. If a trusted website links to yours, Google thinks your site is trustworthy too. But not all backlinks are good. Links from spammy or unrelated websites can hurt your ranking.
To get high-quality backlinks, create amazing content that people want to share. Request links to your work from content writers or websites in your niche.
Step 6: Fix Broken Links
Hyperlinks on your web page that are no longer functional are known as broken links. They’re annoying for visitors and bad for SEO. Imagine clicking on a link and getting a “404 error” message-frustrating, right?
Use tools like Screaming Frog to find broken links on your website. Fix them by updating or removing the links, ensuring a smoother user experience.
Step 7: Keep Updating Your Content
Google loves fresh content. Websites that regularly add new blog posts, videos, or updates rank higher. Imagine visiting a website with outdated information, it doesn’t feel trustworthy, right?
Update old blogs with new data or add fresh articles about trending topics. This lets Google know that your website is important and active.
Step 8: Use Analytics to Track Your Progress
SEO isn’t a one-time thing. You need to track how your website is doing and make improvements. To find out how many people visit your website, for how long they remain on the page, and which pages they enjoy most, use tools like Google Analytics.
If something isn’t working, tweak your strategy. For example, if a blog isn’t getting views, update it with better keywords or more engaging content.
Why BetaTest Solutions Is Your SEO Partner
For SEO services, BetaTest Solutions is the one to call. They know exactly what your website needs to climb the ranks on SERP.
Their team helps with everything from keyword research and content optimization to fixing technical issues. BetaTest Solutions also provides regular reports, so you always know how your website is performing. With their help, you can focus on your business while they handle the tricky parts of SEO.
The Benefits of Using BetaTest Solutions
BetaTest Solutions doesn’t just improve your ranking- they make your website better for visitors too. Their SEO service ensures your site is fast, mobile-friendly, and full of valuable content. Plus, they help you build quality backlinks that boost your credibility.
If you want a website that ranks high and keeps people coming back, Betatest Solutions’ SEO services are the answer.
Conclusion
Improving your website’s ranking isn’t about quick fixes- it’s about consistent effort. By optimizing your site speed, avoiding keyword stuffing, making it mobile-friendly, and focusing on quality content and backlinks, you can steadily climb the SERP. SEO is a long-term game, but with the right strategies, your website can gain visibility, attract more visitors, and boost conversions. If you’re looking for expert assistance, BetaTest Solutions is ready to help you achieve SEO success. Don’t let your website get lost in search results- take action today.
FAQs
1. What is SEO?
Search Engine Optimization(SEO) is a process to improve a website’s position on search engines like Google.
2. Why is my website not ranking on SERP?
Common reasons include slow speed, poor content, and lack of mobile-friendliness.
3. How can BetaTest Solutions help my website?
BetaTest Solutions offers expert SEO services to fix your website’s issues and improve its ranking.
4. How long does SEO take to work?
SEO takes about 3-6 months to show significant results, but small improvements happen sooner.
5. What’s the most important part of SEO?
The main focuses are mobile usability, quick website loads, and high-quality content.
